Price Freeze Implemented in Metro Manila Amid State of Calamity — DTI

The Department of Trade and Industry (DTI) announced on Wednesday that a price freeze on basic necessities is now in effect across the National Capital Region (NCR). This follows the Metro Manila Council’s declaration of a state of calamity due to the devastation caused by Super Typhoon Carina and the Southwest Monsoon (Habagat).

“The price freeze, effective immediately, aims to protect consumers from unjust price increases during this time of crisis,” Trade Secretary Alfredo Pascual stated in an advisory. “We are committed to ensuring that basic goods remain affordable and accessible to all affected residents.”

The price freeze will remain in place throughout the state of calamity. The DTI is coordinating with its regional office in NCR to monitor the situation and ensure the availability of essential goods.

The price freeze covers essential items such as rice, corn, bread, fresh vegetables, root crops, pork, beef, poultry, eggs, milk, coffee, sugar, cooking oil, salt, laundry soap, detergent, firewood, charcoal, candles, and certain medicines classified as essential by the Department of Health.

“We have activated our monitoring teams to strictly enforce the price freeze. Those found violating the law will face severe consequences, including imprisonment and substantial fines. We urge all establishments to comply with the price freeze and prioritize the well-being of our fellow citizens during this difficult time,” Pascual said.

The Trade Secretary reassured the public that the DTI is working tirelessly to maintain price stability and safeguard consumer welfare. Consumers are encouraged to report any overpricing or violations to the DTI Consumer Care Hotline at 1-384 or email consumercare@dti.gov.ph.