Isuzu Dominates PH Truck Market with 41% Share, N-Series Leads Sales

For 25 consecutive years, Isuzu Philippines Corporation (IPC) has maintained its position as the No. 1 truck brand in the country, capturing 41% of the market share in 2024 with 4,591 units sold.

The Isuzu N-Series, a staple in the light-duty truck segment since 2000, continues to lead, selling 2,812 units in 2024 and claiming 43% of the Category III market share. IPC President Tetsuya Fujita attributes this dominance to the N-Series’ durability, efficiency, and adaptability across industries.

Beyond light trucks, Isuzu also reigns in:

✅ Medium-duty trucks – 40% market share with 1,534 units sold (Isuzu F-Series for logistics, cold chain transport, and industrial hauling)
✅ Heavy-duty trucks – 33.2% market share with 245 units sold (used in large-scale logistics and infrastructure projects)

Isuzu has also embraced sustainability, equipping the N-Series with a Blue Power Euro 4 engine to reduce emissions.

With 48 dealerships nationwide and a 6,000-square-meter parts warehouse, Isuzu ensures minimal downtime for businesses. Its Mobile Medic Trucks further support operations by providing on-site repairs in remote areas.