Jollibee Group to Invest Up to ₱21B for 700-800 New Stores in 2025

Manila, Philippines – Jollibee Foods Corporation (Jollibee Group) is ramping up its global expansion in 2025, allocating ₱18 billion to ₱21 billion to open 700-800 new stores across its brands and regions.

“We expect an 8%-12% growth in system-wide sales (SWS) and a 4%-8% expansion in our store network,” said Jollibee CFO Richard Shin.

Jollibee’s Strong 2024 Performance

📈 Net Income: ₱10.8B (+20.1% YoY)
📈 System-Wide Sales: ₱390.3B (+13%)
📈 Total Store Count: 9,766 locations (+41.8% YoY)

Current Store Breakdown

🇵🇭 Philippines: 3,382 stores
🌍 International: 6,384 stores
✔ China: 580
✔ North America: 369
✔ Europe, Middle East & Africa (EMEA): 388
✔ Vietnam (Highlands Coffee): 850
✔ CBTL: 1,232
✔ Milksha: 336
✔ South Korea (Compose Coffee): 2,629

Despite challenges in China and slower-than-expected burger category growth, Jollibee remains committed to aggressive global expansion.