Skechers transitions to a full partnership in Philippines

Popular shoe and sportswear brand, Skechers, announced that it has transitioned its Philippine operations from a third-party distributor to Skechers USA Philippines, Inc.

“The Philippines has immense potential for Skechers, and with our dedicated team focused on growth and delivering the integrated capabilities of Skechers, we believe this step accelerates that potential,” said David Weinberg, chief operating officer of Skechers USA, Inc.

“With Skechers’ appealing lifestyle collections, groundbreaking comfort innovations, and our corporate support, we believe the Philippines can become a key market for us in Southeast Asia.”

“Skechers is a global brand that many Filipino consumers already know and love. With this new dedicated approach, we will be able to reach more of the 100 million men, women, and children in this country and offer them a wider selection of great Skechers products through expanded channels,” added Suzette Pasustento, country manager for Skechers USA Philippines.

“We are presently in the first phase of re-establishing the brand in the market: setting up new offices in Manila, implementing a distribution center, and we opened our first new store this month. In 2022, we will introduce new product categories, open more retail locations and expand our door count with new retailers, as well as launch a comprehensive marketing campaign.”

The brand is known mainly for its comfort, style, quality, and innovations as it offers a wide range of lifestyle and performance apparel. In addition to the newly opened stores in Alabang Town Center and Ayala Malls Manila Bay, the brand aims to put up 10-12 concept stores in the first half of 2022. Skechers will also be available in key department stores and specialty stores such as Planet Sports and The SM Store.

Known for its comfort, style, quality, and innovations, a full range of the brand’s lifestyle and performance footwear and apparel will be available in Skechers retail stores, including the recently opened location in Alabang Town Center and another in Ayala Malls Manila Bay planned to open this week. Another 10 to 12 additional concept stores are planned for the first half of 2022. Skechers will also be available in key department and specialty stores—including Planet Sports and The SM Store.

Source: BusinessWire