Boracay plans to extend services to Businesses and Events planners

Boracay is widely regarded as one of the premier tourist destinations in the Philippines, with an abundance of beaches and activities for everyone to enjoy. However, the tourism industry is now aiming to position the island as a “MICE” location.

MICE is an acronym that stands for meetings, incentives, conventions, and exhibitions. Although there are business events held on the island, they are mainly individual efforts. These events are mainly smaller meetings and conferences, at best.

Now an organized group has been assembled that aims to change that, the Boracay MICE Alliance.

“Boracay has been ready to become a premier MICE destination for so long,” says Cleofe Albiso, chair of the newly formed Boracay MICE Alliance. “Boracay is so much more than its beautiful beaches and white sand.”

The island contains facilities ready for business events and corporate groups, especially after shutting down for almost two years due to lockdowns.

“The pandemic served as a good trigger for the tourism industry in Boracay to really band together and be more creative so we could find ways to bring people back to Boracay, thus the push for more MICE events,” says Albiso. “If not for the pandemic, I don’t think the push for MICE in Boracay would be a priority.”

Boracay officials believe that the existing facilities complement MICE events as business travelers would surely include free time for individuals to explore and experience the island. The alliance believes that it just needs to create the correct incentive packages to attract business event planners and organizers.

Source: Inquirer