Arthaland Eyes ₱6B in Sales from Ultra-Luxury ‘Eluria’ Condo in Makati

Arthaland Corporation is making a bold bet on the high-end property market with its newly launched ultra-luxury condominium project, Eluria, situated in the heart of Makati’s Central Business District.

Despite an ongoing oversupply in the mid-market condo segment, Arthaland’s leadership believes that demand for ultra-luxury living remains strong. The Eluria tower, described as a “limited edition residence,” will house only 37 units—priced between ₱150 million and ₱400 million each—with just one to two units per floor.

“We’re expecting ₱6 billion in total sales,” said Arthaland senior vice president Oliver Chan during a media roundtable in Taguig City. He added that about 50% of Eluria’s units have already been sold.

Construction of the tower began in November 2024 and is on track for completion by Q4 2025. According to Chan, Eluria is “detached” from the supply issues plaguing the mid-market sector, particularly after the decline of the Philippine Offshore Gaming Operators (POGO) segment.

“Eluria has garnered an excellent response from the market,” he added.

Arthaland also plans to launch three more residential projects in 2025, with sites in Makati, Quezon City, and Laguna, according to executive vice president Christopher Narciso.