BAYC-Themed Restaurant Bored & Hungry Stops Crypto Payments

Bored & Hungry, a Bored Ape Yacht Club (BAYC) NFT-themed restaurant, has recently stopped accepting payments in the form of ApeCoin and other cryptocurrencies. Given the current situation of the crypto market, it is still unclear whether crypto payments will return to the Long Beach, California restaurant any time soon.

Los Angeles restaurateur Andy Nguyen established Bored & Hungry back in April. It provided an opportunity to highlight the marketing potential of the BAYC collection as well as other NFTs. Nguyen, himself, is the owner of Bored Ape #6184 — which he bought for $267,000 — and two other Mutant Apes. The owner showcases his NFT across the food packaging and throughout the design of the restaurant.

There was a lot of optimism surrounding Web3 and the general NFT industry at the time the restaurant was opened. Hence, Bored & Hungry became the first restaurant to accept both ETH and ApeCoin as crypto payments. However, most of its customers seemed indifferent to crypto payment options at the time, noted an employee. Patrons were generally impartial to “the restaurant’s fidelity to the crypto cause.”

“People want to hold onto their Ethereum. They’re not gonna want to use it,” explained Richard Rubalcaba, a customer of Bored & Hungry. “I don’t know how [crypto purchases] would work, with the crash,” he added. Other frequent customers also reiterated that they were not necessarily adamant crypto enthusiasts. Rather, they commonly visited the restaurant simply for its food. “We rate this up there with In-N-Out, maybe even better,” said Jessica Perez.

Earlier this month, Bitcoin fell below $20,000 for a brief period while Ethereum is close to hitting $1,200. At the time of writing, prices for Bitcoin and Ethereum stand at $21,002 and $1,222, respectively.

Source: CoinTelegraph, Hypebeast