Coins.ph Sets Sights on Doubling User Base and Global Expansion in 2024

coins.ph, a prominent digital asset provider, has set an ambitious goal for 2024, aiming to double its current user base. CEO Wei Zhou disclosed the company’s strategic plan to widen its international presence, targeting a footprint that spans five continents within the year.

Presently boasting 18 million registered users with approximately 1 million actively engaging each month, Zhou is optimistic about the potential for growth. “In terms of the total number of users, we hopefully can double that. I think that’s possible,” he remarked during a media briefing in Taguig City.

Acknowledging the past year’s challenges for the cryptocurrency sector, Zhou unveiled plans to re-engage users who have left the platform. Significant enhancements to the app and a robust campaign are in the works to entice these former users back.

Key to their strategy is the integration of the Solana blockchain, set to occur by February. This move positions Coins.ph to offer additional perks such as airdrops, giveaways, and the introduction of innovative games and non-fungible tokens (NFTs) to its user base.

Global expansion is also a cornerstone of their strategy. With licenses acquired in regions such as Europe, Latin America, Australia, and Africa, Zhou expressed confidence in establishing a presence across all five continents. “We wanna take Coins.ph global and be one of the first Filipino companies that have a good, real global footprint,” he stated.

Particularly, the Middle East holds significant promise due to the vast network of overseas Filipino workers and the substantial remittance inflows from the region.

In light of regulatory hurdles faced by competitors like Binance, Zhou sees a window of opportunity for Coins.ph to attract more users. He highlighted the company’s focus on enhancing product offerings and support for additional tokens and blockchains as pivotal steps in capitalizing on these opportunities.

As Coins.ph gears up for a year of aggressive growth and international outreach, it stands on the brink of setting a new benchmark for Filipino companies on the global stage.