DA to Impose MSRP for Pork in Metro Manila Starting March 10

The Department of Agriculture (DA) has announced the implementation of a maximum suggested retail price (MSRP) for pork in wet markets across Metro Manila beginning March 10, 2025, in an effort to stabilize prices amid industry challenges.

New Pork Price Caps

• Liempo: ₱380 per kilo
• Kasim and Pigue: ₱350 per kilo
• Pork for retailers: ₱300 per kilo (traders to retailers)

Supermarkets and hypermarkets will not be covered by the MSRP due to their higher operating costs.

Addressing the African Swine Fever (ASF) Impact

The DA said the MSRP aims to help sustain the pork industry, which has suffered from the devastating effects of African Swine Fever (ASF).

“This decision was made after consultations with industry stakeholders—from producers to wholesalers, traders, and retailers. We believe the MSRP will help ensure the sustainability of the pork industry,” said Agriculture Secretary Francisco Tiu Laurel Jr.

The pricing will be reviewed after one month to assess if adjustments are necessary.

Industry Support & Additional Measures

Agricultural groups such as Samahang Industriya ng Agrikultura, ProPork, and the National Federation of Hog Farmers Inc. have expressed support for the MSRP.

Additionally, the DA is considering a “Pork-For-All” program, which will allow the government to purchase pork directly from importers and traders to sell at cheaper prices in Kadiwa outlets and select markets—similar to the “Rice-For-All” initiative.

ASF outbreaks have led to millions of pig losses, severely impacting farmers. Recently, 300 pigs were culled in Vintar, Ilocos Norte after testing positive for ASF. In response, the DA’s Bureau of Animal Industry began ASF vaccine trials in August 2024 to combat the disease’s spread.

The government hopes these measures will stabilize pork prices, support hog farmers, and prevent further industry decline.