David Beckham partners with DigitalBits Blockchain, plans to release NFT Collection

Sports icon, David Beckham, has become the global brand ambassador for the DigitalBits blockchain. An athlete-turned-businessman, Beckham will help communicate the transformative power of the blockchain to consumers, brands, and other organizations worldwide.

Beckham has taken an interest in disruptive/inclusive technology as he reportedly embarks on a series of projects demonstrating the potential of the DigitalBits blockchain technology. Compared to other platforms, DigitalBits is known to be faster and more eco-friendly. The partnership aims to drive innovation and sustainability in the sector while offering Beckham new ways to connect with his fans around the world. Due to DigitalBits being the blockchain for brands, Beckham’s experience working with different companies may prove to be immensely beneficial to the platform.

The ex-football star’s digital presence is widely considered as one of the most prominent in the social media space, with a following of over 138 million. Annually, his impressions surpass 9 billion across Instagram, Facebook, and Chinese platforms Weibo and Douyin, the highest engagement of any international account. Additionally, he is the most followed and engaged individual on social media in the United Kingdom.

Blockchain technology offers Beckham the opportunity to engage with fans by creating digital assets such as NFTs to reflect memorable moments on an entirely new level. Through this partnership, Beckham plans to release a series of NFTs exclusively minted on the DigitalBits blockchain.

“I am always keen to find new ways to connect with my fans across the world. The moment I spoke with Al and the DigitalBits team, I knew that this was a major opportunity to create new experiences for my fans online. I have always taken pride in working with the best teams and I am so excited to work on my NFT collections and more innovations in the future,” said Beckham.

“I am delighted to welcome David Beckham as a DigitalBits Global Brand Ambassador,” said Al Burgio, Founder of the DigitalBits blockchain. “I’m looking forward to working with Beckham to bring the transformative power of Blockchain technology to mainstream audiences and help people around the world understand the true potential.”

Source: PRNewswire, CryptoPotato