Designing Wearable Art with Loop and Lily

Grazel Isidro’s business began as a hobby during the pandemic. She had already a sizable collection of beads from her younger years and decided to make bracelets for friends during quarantine.

“During that time, I was also taking business subjects online for college. I got really interested in applying business theories to action. Hence, I tried selling mask straps since 1. It was in demand and 2. I already had most of the materials. During stressful moments (aka suffering from thesis), it became my creative outlet. It was a productive “rest,” so it didn’t make me feel guilty, plus I was earning from it (a big bonus since I wasn’t receiving an allowance anymore) and it gave me a feeling of independence.” she shared.

Named after her late grandmother Lily, Grazel found herself going through her closet and found a bracelet she made for her grandmother when she was around 6 – 7 years old.

“It was the first time I had seen it since then  I was surprised she kept it. A very sentimental piece I now own. I was reminded of how beading was a childhood hobby I reconnected with – that’s why I think it comes so naturally to me.” says Grazel.

Grazel recently just finished her degree in industrial design where she developed skills and gained experience by creating products from scratch. Hailing from a family full of business degrees, she considers her path to be “untraditional”.

“There were doubts about taking an art and design course since there is this notion of “walang pera dyan.” I’m honestly so proud of breaking that stigma but also acknowledge the privilege I have that allows me to follow this passion.”

Now with her growing business, she continues to find ways to develop her brand by “taking calculated risks and exploring new things little by little whether that is purchasing new materials, upgrading packaging, trying out new selling platforms, or researching trends and new products.”

When asked about the struggles that she deals with in the business she identified designing as a challenge.

“Just like any other artist, there are days when I run out of creative juice. I’m quite aware that I experience self-inflicted pressure since the designs of Loop and Lily are what sets it apart from other brands. Rest from what I used to consider “rest” is now essential to generate new ideas. ”

Despite the creative challenges she faces, Grazel says the best part of her business is the niche she collaborates with t come up with new designs.

“The community bonds over beading and appreciate it as a form of art – a wearable art. Beading is indeed a form of self-expression. It reflects my design style and even my mood.”

Grazel’s long-term goal is to make more products not just limited to accessories and beads, but other avenues where she can express her creativity.

“Part of that journey includes working with diligent and creative Filipino artisans to contribute to a productive society. I hope to inspire artistic individuals to venture into monetizing their skills and creations. Although it sounds immoral, I believe that there are people out there who will love and hate our works. So get used to rejection because those who see your value are worth finding.”

Loop and Lily items can be bought online through their official Instagram handle @loopandlily