Dongfeng Expands Reach as Chinese Cars Gain Momentum in the Philippines

Chinese carmaker Dongfeng is strengthening its foothold in the Philippines as it rides the surge of interest in Chinese-made vehicles. Since its entry last year, the brand has introduced a range of electric and hybrid models that have captured the attention of Filipino motorists.

Popular Models at Test Drive Festival

At the recent Auto Focus Pre-Christmas Test Drive Festival, Dongfeng showcased its innovative lineup, including:

• Nanobox: A subcompact electric vehicle (EV) priced at ₱888,000.
• Forthing Friday: A full EV SUV with a striking design and a TZ200XSV motor offering impressive torque and a 57.8 kWh battery.
• Aeolus Huge: A hybrid SUV with a 1.5L engine, dual-engine hybrid system, and luxury features like a 12.3-inch LCD dashboard and intelligent Bluetooth key.
• Rich 6 EV Pickup: A newly launched electric pickup offering versatility and sustainability.

Expanding Dealership Network

Dongfeng is set to open 12 more dealerships by the end of 2024, adding to its existing network in key areas like Ortigas, Alabang, Pampanga, Marcos Highway, Bacoor, Davao, and Marikina. Recently, the brand inaugurated a dealership in Caloocan City, with plans to establish branches in Tarlac and six other locations.

Dongfeng Deputy CEO Brennan Lim expressed enthusiasm about the brand’s growing presence:
“We are excited to see the very positive interest of our dealer principals in investing and committing to our Dongfeng brand. This validates our optimism and excitement for Dongfeng and its growing product offerings at very affordable prices with advanced features.”

Growth of Chinese Cars in the Philippines

Chinese brands are increasingly dominating the local market.

• At last year’s Manila International Auto Show, 9 out of 15 car brands were from China.
• This year, 16 out of 23 participating brands hailed from the mainland.

Dongfeng’s commitment to affordability and advanced technology, coupled with its expanding dealership network, positions it as a key player in the competitive Philippine automotive market.