DOON Expands Its Reach with the Acquisition of Opulence Car Rental

Makati, Philippines – DOON, a local startup in the car-sharing industry, has announced a key
milestone in its expansion strategy with the acquisition of Opulence Car Rental. This marks
DOON’s first subsidiary acquisition, aimed at broadening its service offerings and enhancing the
customer experience.

(From left to right) Enrique Hormillo, DOON Founder & CEO; Brian Poe Llamanzares, Opulence Car
Rental President & CEO
The integration of Opulence’s premium fleet into DOON’s platform will give users access to a
wider range of vehicles, from luxury cars to everyday options, providing a more comprehensive
car-sharing experience nationwide. The acquisition underscores DOON’s commitment to
delivering innovative and convenient transportation solutions.
“We’re excited to welcome Opulence Car Rental as our newest subsidiary. This acquisition
allows us to elevate our service by integrating Opulence’s premium fleet with DOON’s
innovative platform, offering our customers an enhanced and seamless car rental experience.
We look forward to the opportunities this new chapter will bring for both our clients and
partners,” said Enrique Hormillo, Founder and CEO of DOON.

Opulence Car Rental, known for its high-end vehicles and personalized service, will
complement DOON’s existing offerings, which focus on providing flexible, affordable travel
options. The company expects to roll out its expanded services in the coming months, offering
both car owners and renters enhanced opportunities for convenience and income generation.
“We’re thrilled to join forces with DOON in bringing our premium fleet to a broader audience,”
said Brian Poe Llamanzares, President and CEO of Opulence Car Rental. “This acquisition not
only enhances Opulence’s ability to deliver luxury and convenience but also aligns with our
shared vision of making travel more accessible and seamless for Filipinos nationwide.”
DOON, headquartered in Makati, is the first fully-insured car-sharing marketplace in the
Philippines. Through its platform, car owners can list their idle vehicles for rent, earning passive
income, while customers benefit from a wide range of travel options, now including luxury
vehicles from Opulence’s fleet.
The acquisition also aligns with DOON’s mission to offer sustainable and efficient transportation
solutions, reducing traffic congestion and environmental impact while providing customers with a
variety of choices for their mobility needs.
For more information about DOON and its services, visit DOON.PH