DTI Teams Up with TikTok Shop to Help MSMEs Succeed in E-Commerce

The Department of Trade and Industry (DTI) has partnered with TikTok Shop to support Filipino micro, small, and medium enterprises (MSMEs) in going digital and growing their presence in the e-commerce space.

On Friday, Trade Secretary Ma. Cristina Roque and TikTok Shop Philippines marketing head Franco Aligaen signed a memorandum of understanding (MOU) to launch the Unlad Lokal Program — a joint initiative to equip 350 MSMEs with tools, training, and strategies for online success.

The program will roll out in key areas including Manila, Davao, Pampanga, and Cebu. Training will focus on content creation, live selling, and practical e-commerce techniques.

“Our collaboration with TikTok Shop reaffirms our goal of empowering MSMEs to thrive in the global digital economy,” said Roque.

Aligaen emphasized that selling on TikTok Shop requires no hefty capital. “All you need is your business and the willingness to learn. Our team will guide you on setting up your shop, understanding our tools, and joining our campaigns,” he said.

This public-private partnership is part of DTI’s broader effort to make digital opportunities more accessible to small entrepreneurs nationwide.