Emperador Raises Capital Expenditure to P3 Billion for Global Expansion

Emperador Distillers Inc., the Philippines’ top liquor company and the world’s biggest brandy manufacturer has announced raising its capital expenditure (CAPEX) to P3 billion for 2022, setting its sights on an even bigger global expansion. From 2021’s previous CAPEX of P1.74 billion, Emperador’s higher allocation for its expenditures will be geared towards its expansion in new markets outside the Philippines with its whisky business.

“We are pursuing a global strategy of premiumization and internationalization. Our focus is to bring our products into more countries and territories. We believe that is the future growth of Emperador as a global company,” according to Emperador Inc.’s president, Winston Co.

Despite the various global challenges brought about by the COVID-19 pandemic and the Russia-Ukraine war “aggravating” its supply chain and logistics operations, Emperador will still try to maximize its global resources to minimize these impacts, according to Co.

“Being a global company and having manufacturing facilities in many parts of the world, we are trying to mitigate this situation using our global resources, supply chain, to ensure the protection of our margin and making our products are available,” Co states during Emperador’s annual shareholders’ meeting. Co also remarks on the different impacts per region, noting less impact on the Asian regions compared to Europe and North America where the company raises its prices to partially cover for inflation. The company is hoping for these circumstances to be temporary roadblocks.

Emperador’s liquor products are currently available across more than 100 countries but are still planning for its further expansion into newer markets globally.

Source: ABS CBN News