Exploring the Trend of Profitable Putok-Batok Food Ventures in the Philippines

In the Philippines, the year 2024 has seen a surge in the popularity of ‘putok-batok’ (cholesterol-rich) food businesses, catering to the local palate with potential high earnings. One such venture is Manang’s Pares & Sizzling House, owned by Wes Kent Laurence Reyes, offering unlimited rice, soup, and gravy for an additional ₱20. With menu items ranging from ₱49 to ₱239, their sizzling steak is a top seller, earning up to ₱100,000 monthly. Reyes, motivated by a desire to overcome poverty and provide comfort for his family, named the eatery after his grandmother Lola Manang​​.

In Malolos, Bulacan, another thriving business is Mr. Pugon’s lechon belly, owned by Mark Calalang. This establishment stands out with its six unique flavors, including Classic, Lemon Herb, Lechon De Negra, Lechon Bulakenya, Sweet Style, and Longganisa Calumpit stuffed lechon belly. Producing 25 to 50 lechon bellies monthly, Calalang’s business earns between ₱60,000 to ₱70,000 monthly, with profits soaring to six figures in December. The business gained further recognition through advertising on Facebook and other social media platforms. Calalang emphasizes the importance of dedication and resilience in managing his product​​.

Not to be outdone, Boss AJ’s Crispy Pata, run by Alex Ambrocio, has made a name for itself with its flavored crispy pata. Ambrocio introduced a unique twist to the dish by adding buttered garlic and later, chili garlic. Starting from just three orders, the business now processes 40 to 50 orders daily, yielding daily profits of ₱5,000 to ₱10,000. Ambrocio advises entrepreneurs to invest their heart into their business and embrace challenges as opportunities for growth and proof of their capabilities​​