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Longtime internet rivals Logan Paul and KSI have officially “buried the hatchet” after two exhibition boxing matches, video collaborations, and now a joint business venture into the energy drink industry. Before their business announcement, the pair teased fans by posting what appeared to be a banner for a third boxing match. However, it was revealed that Paul and KSI would work together to bring the world PRIME.
As both hold a large influence on social media, they quickly marketed their products on Instagram.
“We have created our own drinks company,” said KSI.
“We have created a hydration beverage…to rival some of the biggest companies on earth; Pepsi, Coke, Powerade, Gatorade,” Paul adds.
KSI has often ventured out of Youtube, where he first made his roots and is now known as one of the largest musicians in all of the UK. As for Logan Paul, after being “canceled” following his mishaps in Japan has recently found a sort of redemption over the pandemic for
his more mature and humble demeanor.
In the announcement for PRIME, a brand Instagram page was put up where a post reads:
“Our goal was to create a fantastic hydration drink that can fuel any lifestyle. Over the past year, we’ve worked countless hours to formulate the product from scratch, lock in deals with the largest retailers in the world and build a multi-hundred person team to get our products to the shelves.”
These two have decided to take their creative abilities and drive to push the envelope to new heights with the new product. Only time will tell if this decision ends up being a good one or something they may regret.
Source: The Richest, Watford Observer
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