Japan Sets Record for Tourist Arrivals for Second Straight Month Amid Weak Yen

Japan recorded its highest-ever number of visitors in July, marking the second consecutive month of record-breaking tourist arrivals, driven by the weak yen and the summer holiday season. According to the Japan National Tourism Organization (JNTO), 3.29 million foreign visitors arrived in the country for both business and leisure in July, surpassing the previous record of 3.14 million set in June.

The influx of tourists was notably boosted by school holidays in East Asia and Europe, contributing to significant increases in visitors from those regions. With over 21 million visitors through July, Japan is on track to break its annual record of 31.9 million visitors set in 2019, before the COVID-19 pandemic.

Although the yen has seen some recent strengthening, it hit a 38-year low against the dollar last month, making Japan an attractive and affordable destination for travelers. The JNTO reported that out of 23 markets tracked, 19 regions set new records for July arrivals.