Jollibee Continues UK Expansion with the Introduction of Its First Store in Wales

Filipino fast-food giant Jollibee Foods Corporation continues its aggressive expansion in the UK as it opens its first branch in Cardiff, the capital of Wales. This falls in line with the company’s goal of introducing 50 stores across Europe and the UK over the course of 5 years.

“Opening our first Jollibee in Wales is part of our continued commitment to expand across Europe and bring our delicious Chickenjoy to more people around the world,” explained Ernesto Tanmantiong, Jollibee Group CEO.

According to a prior statement made by the firm, the fried chicken market in Wales has been identified to be at $1.4 billion. This new restaurant marks the sixth Jollibee store in the UK, and it’s located on the corner of Queen Street and Charles Street.

“With people returning to restaurants and relishing face-to-face encounters, restaurants will provide great solace to make up for those special moments they may have missed during the lockdown,” assured the President of Jollibee Europe, Middle East, Asia, and Australia Dennis Flores.

The Jollibee restaurant in Wales will offer Spicy Chicken Burger, Sriracha Chicken Loaded Fries, Chicken Wrap, and Peach and Mango Drink — which is a summer-exclusive — alongside its famous Chickenjoy among its menu items.

“With a growing culinary landscape and increased demand for new cuisines, we knew Cardiff had to be one of the top in our list. We are keen to introduce our delicious menu to locals and welcome them into our cool new central location,” said business head of Jollibee Europe Adam Parkinson.

Source: Manila Bulletin