Jollibee is bringing Taiwan’s Milkshop to the PH through its Chowking and Mang Inasal stores

Jollibee Foods Corp. (JFC) is bringing Taiwan’s bubble tea brand Milkshop to the Philippines, initially through its Chowking and Mang Inasal stores.

JFC stated that it has entered into a license agreement with Milkshop International Co. Ltd., a Taiwanese tea brand also known as Milksha, together with its subsidiaries, Fresh N’ Famous Foods Inc (FNF) and Mang Inasal Philippines Inc. (MI).

Under the agreement, JFC, FNF, and MI would have exclusive rights to sell and market products under the Milksha brand in their stores.

The current plan is for Milksha products to be sold in Chowking stores but JFC has the option to expand Milksha’s presence to its other Philippines-based restaurant brands.

The agreement enables JFC to participate in this fast-growing beverage category.

Milksha opened in Taiwan in 2004 and has been recognized as “The best bubble tea” brand by DCard, Taiwan’s largest anonymous communication platform.

It currently has over 260 outlets, over 235 of which are in Taiwan and 34 in other countries namely Singapore, Australia, China, Canada, and Japan.

Milkshop founder and chairman Kevin Lin said the company is excited to be working with JFC to grow the Milksha brand in the Philippines.

JFC currently operates the largest foodservice network in the Philippines.

As of May 31, it is operating 3,209 restaurant outlets in the country:

1. Jollibee (1,185),
2. Chowking (568),
3. Greenwich (272),
4. Red Ribbon (497),
5. Mang Inasal (585),
6. Burger King (97),
7. PHO (243), and
8. Panda Express (2)

Abroad, it is operating 2,606 stores:

1. Yonghe King (China) 359,
2. Hong Zhuang Yuan (China) 35,
3. Dunkin’ Donuts (China) 6,
4. Tim Ho Wan (China) 2,
5. Jollibee 307 (Vietnam) 144,
6. Brunei 18,
7. Hong Kong 10,
8. Singapore 11,
9. Macau 1,
10. Malaysia 1,
11. United States 49,
12. Canada 17,
13. Saudi Arabia 12,
14. UAE 16,
15. Qatar 12,
16. Kuwait 6,
17. Bahrain 1,
18. Oman 1,
19. Italy 2,
20. the United Kingdom 5, and
21. Guam 1,
22. Red Ribbon in the US 31,
23. Chowking 48 (US 15, UAE 20, Qatar 4, Oman 2, Kuwait 4, and Saudi Arabia 3),
24. Highlands Coffee 468 (Vietnam 419, and Philippines 49),
25. PHO24 61 (Vietnam 45, Indonesia 16),
26. Hard Rock Cafe 2 (Vietnam),
27. Smashburger 235, and
28. CBTL 1,052.

The JFC Group’s worldwide store network reached 5,815 stores.