Jordan partners with Ateneo de Manila’s Basketball programs

The world-renowned sneaker brand, Jordan, officially partnered with the Ateneo de Manila University basketball program last Thursday. Jordan Brand will reportedly sponsor the Ateneo men’s, women’s, and high school basketball teams.

This partnership is the first of its kind outside of the United States, as Jordan has not sponsored varsity teams from other countries. With the partnership, the teams will now feature the iconic Jumpman logo on their jerseys, shorts, tees, and jackets.

Following the partnership, the athletes’ apparel will become the Blue Eagles’ official uniform for UAAP Season 84, which starts on March 26 in the Mall of Asia Arena.

“It’s exciting to announce Jordan Brand’s only university partnership outside of North America because there are few places in the world where basketball culture shows up like it does in Manila,” Jordan Brand president Craig Williams said in a statement.

“It is so crucial to invest in young people, and in partnership with Ateneo de Manila University, we can inspire young people through our shared love of the game,” he added.

Kiefer Ravena, an ADMU alumnus, won two UAAP titles and two UAAP MVPs in his collegiate career. Last year, he became the first Filipino athlete to sign with the Jordan Brand.

“This partnership is a step in the right direction, especially when giving women’s sports the right exposure they deserve,” said Ravena.

“The growth of the Jordan family from one athlete to a team shows the brand’s commitment to building a community in the Philippines and a long-term commitment to investing in youth,” he added.

“Investment in the country’s youth and building inclusivity can spearhead basketball culture and translate our passion into profession. As one of the most successful basketball programs, Ateneo basketball has always strived for excellence,” Ateneo athletic director Em Fernandez said.

“Being associated with a prestigious brand such as Jordan is an acknowledgment of this excellence, which will no doubt fuel the desires of many aspiring Pinoy and Pinay players in their own pursuit of greatness. We are all still inspired by MJ’s legacy and his undying love for the game,” he added.

In celebration of the partnership, Jordan Brand has announced that they will launch a series of brand experiences, products, and services exclusive for members hosted at the Jordan Manila, BGC store.

Local artists and Ateneo alumni Gica Tam and Mikki dela Rea were assigned to develop designs for Custom 23, a customization service available at Jordan Manila. The designs were inspired by the artists’ love for basketball, Ateneo’s culture, energy, and passion.

The Jordan x Ateneo Men’s and Women’s fan t-shirts will be available for purchase at Jordan Manila BGC, Titan BGC, and Titan22.com.

Source: ABS-CBN