Max’s Group appoints 2 new COOs for 3 of its brands

Max’s Group, Inc. has announced two promotions to its executive leadership team as it shifts its focus to business engagement and transformation.   

The company appointed Christopher Tiong as the chief operating officer (COO) of its Krispy Kreme and Jamba Juice brands, and Mark De Joya as the COO of its flagship Max’s Restaurants.  

Mr. Tiong has nearly a decade of experience in sales and marketing with numerous local and global companies. He was also previously the operations director for Krispy Kreme, Jamba Juice, and Yellow Cab Pizza Co.   

“With my new role in Max’s Group, I’m excited to share this mindset of continuous learning to help the company adapt and respond to whatever comes our way,” said Tiong.

Mr. De Joya, on the other hand, brings with him nearly two decades of marketing experience and has been with the Max’s Group since 2017.  

“I see this as an opportunity for me to connect the dots between my marketing and communications experience with deep commercial acumen to solve human problems and create valuable programs and systems for the people and customers of one of the most iconic brands in the Philippines,” said De Joya.

Max’s Group also includes the following brands: Max’s Corner Bakery, Max’s Kabisera, Pancake House, Yellow Cab Pizza, Teriyaki Boy, and Dencio’s. 

Shares of Max’s Group declined by 3.18% or 20 centavos to end at ₱6.09 on Friday.

SOURCE: Business World