McDonald’s Italy releases NFTs for their new Triple Cheeseburger Sandwich

The Italian arm of fast-food giant, McDonald’s, has officially entered the NFT space as they collaborate with artists to celebrate the launch of the Triple Cheeseburger. To introduce the sandwich, McDonald’s Italy has selected three Italian artists to curate 300 digital collectibles.

The artists chosen for this promotion are Daniele Tozzi, Serena Gianoli, and Nicola Laurora, a designer. All three artists have had previous experience with the local “Level Up” concept, the inspiration for the company’s new sandwich.

To participate in the promotion, customers only need to buy a Triple Cheeseburger through the restaurant’s online application. Their receipt from the purchase will include a code that must be entered in a dedicated section of the app. After inputting their given code, customers can see if have won any of the 300 NFTs.

However, customers will need a digital wallet to participate as that is where their NFTs will be placed. If the customer wins an NFT, they are free to do whatever they wish with it, whether that be keeping the token or selling it.

“We look at the NFT world with the aim of diversifying and innovating the experiential offer dedicated to our younger customers, always one step ahead in identifying new trends. We are proud to have been the first in the industry to have grasped the potential of NFTs, investing in the talent of young artists and making it accessible to all,“ Moeara quoted McDonald’s Italia’s chief marketing officer, Raffaele Daloiso, as saying in a statement.

He added, “An experience close to the principles of accessibility and inclusion that have always characterized our brand and consistent with the values ​​of welcoming and listening to consumers.”

Currently, the tokens are on display on the OpenSea NFT marketplace as the promotion will run from March 12 to April 5.

Source: EconoTimes