Michelin Opens New Philippine Office in Alabang, Boosts Local Engagement

Muntinlupa City, Philippines – Global mobility leader Michelin has officially opened a new office in the Polaris Building, Filinvest Corporate City, Alabang, marking a renewed commitment to the Philippine market.

The new hub is geared toward strengthening customer engagement, supporting local partners, and investing in Filipino talent, according to Jonathan Khong, Managing Director of Michelin Asia Pacific (Singapore) Philippines Branch.

“We recognize the country’s strong market potential… This move enables us to reinforce partnerships and establish Michelin as the preferred choice for mobility solutions in the region,” Khong said.

Strategic Goals for the PH Market

Michelin’s Alabang office aims to:

• Deepen collaboration with local distributors
• Offer improved sales and after-sales services
• Provide tools and expertise to enhance business operations
• Develop and empower local workforce

“Our goal is to be a trusted partner in the Philippines,” Khong added. “We’re committed to building a strong and sustainable presence.”

The new office reflects Michelin’s strategic efforts to expand in Southeast Asia by enhancing its brand presence and customer experience in the region.