Next Negosyante Award Nominee: Careless Music

The Philippines music scene is very much filled with a diverse set of personalities, each of whom brings their own genre into the mix. However, it is also no surprise that entering into this industry can be challenging for up-and-coming artists who don’t know where to begin. This is where Careless Music shines as they strive to redefine music and industry in today’s entertainment landscape.

Careless Music is an independent record label that aims to deepen and shape the industry by nurturing talent outside the usual scope of the industry. The label also invests in the creativity of the artists they handle by allowing them the freedom to explore their own potential while providing meaningful guidance at the same time.

Founded in 2017 by established local artist James Reid, Careless Music’s driving force was — and continues to be — providing musicians full creative control over their own art. The label zeroes in on three fundamental aspects that serve as the framework for their structure: culture, innovation, and artistry.

“Culture pushes us to participate in the dialogue of today’s Filipino music scene,” explained Careless Music. “Innovation is how we strive to bring change to the way music is created, disseminated, and consumed. While championing artistry is guiding our artists to thrive in creative freedom while supporting their future.”

In 2020, Careless Music’s strategic expansion blossomed as it acquired an in-house creative team for itself. Aside from this, the label was also able to establish a foundation in the Philippine food & beverage and nightlife. Both of these key moves allowed it to explore more opportunities, which has since been carried over into 2021 as Careless Music saw a significant increase in its market presence alongside its local and global customer base.

The independent label has engaged in international collaborations with prominent foreign artists as well as partnerships with some of the biggest brands in the Philippines. This year, Careless Music has been able to collaborate with Canadian-Filipino duo Manila Grey and Indonesian pop sensation Yuna while fostering partnerships with established local and international brands Yamaha, Bacardi, and Seiko.

Careless Music is among the recipients of the Next Negosyante Award, which recognizes startup or young industry leaders who are breaking boundaries in the Philippines.