NFT artist Scott Martin achieves over $166 million in sales with Doodle collection

Scott Martin is a recognized artist and animator, he has designed packaging, created commercials, and built a successful freelance career as a digital artist. However, it was when he began developing and selling NFTs that his career truly took off.

Last October, Martin launched the art collection known as Doodles with Jordan Castro and Evan Keast. The collection features over 10,000 NFTs showcasing pastel-hued characters with joyful expressions and sold out in just a few minutes. Martin’s artworks often include characters with accessories such as sunglasses, Airpods, and angelic halos. Following its launch, the collection has garnered over $166 million in sales.

One of the most notable sales was that of Doodle #6914, which depicts a monkey with a golden crown. This particular NFT sold for $1.1 million on January 5 and is currently valued at 1,599 ETH (~$3.6 million) at the time of this writing.

“I went from a quite humble paycheck to quite a ridiculous one,” Martin told Fortune. “I’m still figuring out how to live this life. I don’t even talk to my neighbor, and I was out shoveling my driveway, and he came up to me and said, ‘I saw you sold an NFT for $1.4 million.’ And I was like, ‘Uh, how do you know that?’ The cat is out of the bag.”

“The main focus should be on making good art and reaching a large audience,” Martin told Fortune. “Both of these require a lot of hard work and time to achieve. I was lucky enough to have been building an audience around my artwork for nearly a decade.”

Martin discovered the NFT industry through the digital artist known as Beeple, specifically when Beeple sold an NFT for $69 million at Christie’s auction house in March of 2021. After hearing the news, Martin concluded that he could also enter the highly profitable space with his artworks.

While there are several platforms available to NFT artists, Martin chooses to sell his work on the Foundation marketplace. He states that the marketplace is centered around creators producing high-quality art and while he isn’t limited to one platform, Foundation was his top choice.

“Foundation is an invite-only platform,” Martin said. “Meaning that you need to be invited by an artist who is already on the platform. This helps in terms of curation on the site and maintains a higher level of quality as a whole.”

Source: Fortune