Papa Johns releases new NFT Collection, over 19,000 Tokens are up for Grabs

The renowned pizza chain, Papa Johns, announced that they are releasing their own NFT collection. The collection will feature 19,840 tokens that have been minted by Tezos and will be launched in the form of nine pizza bag designs.

However, Papa Johns’ announcement fell into conflict with the United Kingdom’s Advertising Standards Authority, as the country considered the effort to be irresponsible. The ASA reportedly stated that the NFT collection takes advantage of Papa John’s inexperienced customer base. Despite these claims, the company still aims to push through with the project.

According to Coindesk, the pizza chain will not sell digital tokens, instead, the company will give away NFTs to its customers in the UK.

The 19,840 tokens in the collection represent the year the pizza brand was first established, 1984. Additionally, some “hot bags” will feature designs with the words “Papa 1984” and “Papa Cheese Melt.” The former NFT is said to be inspired by modern-day streetwear, while the latter is a design that honors graffiti artists of the 1980s. All the designs mentioned were created by NFT designer, Tom Hoff.

“There is so much global hype surrounding NFTs right now, but not everyone understands what they are or how to get one,” Papa Johns’ vice president of international marketing, Jo Blundell, said in a press release.

“That is why Papa Johns is delighted to be bringing NFTs into the mainstream, making them available for pizza fans, digital art collectors, and meta-professionals alike. In the short time it takes to order a pizza, people can get their hands on one of nine uber-cool NFT hot bag designs.”

The NFT release is not the first time Papa Johns has ventured into crypto. The company previously launched a promotion where customers could win Bitcoin if they spend over $39 at a restaurant.

Lastly, NFT holders who redeem their tokens between March 1 and April 12 will receive a physical version of their hot bag.

Source: EconoTimes