Pepsi launches their first NFT collection, the waitlist is from Dec 10-14

Pepsi has launched its ‘Mic Drop genesis’ NFT collection. The digital collection is comprised of 1,893 generative styled NFTs on the Ethereum blockchain, the number of tokens signifies the year Pepsi was established. To purchase these tokens buyers will only need to pay ‘gas’ fees (transaction fees) and to ensure an efficient transaction process, there is a waitlist from today up until December 14th. 

The designs of these NFTs are meant to pay homage to the brand’s history. Tokens feature a microphone with color schemes inspired by iconic Pepsi flavors. The showcased flavors include classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar, and more.

VaynerNFT is the agency responsible for the designs of the collection, it is a consultancy firm under the umbrella of the VaynerX holding company. VaynerNFT CEO, Gary Vaynerchuck, was recently interviewed by the popular crypto website, Cointelegraph. In the interview, he went on to mention that “NFTs will change the culture of value creation forever; this is an exciting moment for the brand to build loyalty & bring immense value to its community & fans.”

To offset the company’s environmental concerns, Pepsi aims to implement policies during the launch of its NFT to ensure a net carbon footprint of zero. 

Pepsi launching an NFT collection was considered an inevitability by most NFT and crypto investors, as other major brands have already done so. The brand’s biggest competitor, Coca Cola has also entered the space with their own NFTs featured in Decentraland. 

“Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions,” said Todd Kaplan, VP for Pepsi Marketing. 

“We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs. This collectible series of microphones is not only inspired by our history, but also represents the scale and scope of how accessible we see this space becoming in the future,” added Kaplan. 

Source: Cointelegraph, Ledger Insights