Potato Corner Opens Experiential Store in Cebu as 2,000th Global Outlet

Potato Corner, the popular flavored fries brand owned by Shakey’s Pizza Asia Ventures Inc., has opened its 2,000th store globally in Cebu, Philippines. The new branch at SM City Cebu is an “experiential” or “XP” store, offering official merchandise alongside its signature products. This is the second XP store, following one in Glorietta Mall, Makati, which opened in July.

Potato Corner, with over 800 franchisees worldwide, is present in 14 countries and territories, including the United States, United Kingdom, China, Canada, and Australia. The brand, acquired by Shakey’s in 2022, has significantly expanded, opening 359 new outlets last year and targeting 280 additional kiosks in 2024.

Shakey’s CEO Vicente Gregorio has expressed optimism for the brand’s continued growth, despite the group facing challenges in the first half of 2024, with earnings declining by 14% due to higher costs. However, improvements are expected in the second half of the year.