PUBG: Battlegrounds developers to Enter the Metaverse in partnership with ZEPETO

Krafton, the company behind the famous online Battle Royale game PUBG: Battlegrounds, plans to enter the NFT space by developing an NFT metaverse. Krafton aims to accomplish this by partnering with NAVER, a company associated with ZEPETO, the largest metaverse platform in Asia with over 290 million users.

The game company’s experience will be useful to the metaverse as he has shown the ability to conceptualize and create large virtual worlds that involve large amounts of player interactions.

“This partnership between Krafton and NAVER Z is bolstered by each company’s unique expertise and shared global focused as they look toward a future driven by NFTs and metaverses,” said Hyungchul Park, the lead of the Web 3.0 team at Krafton.

“By combining Krafton’s existing technologies and research on how to build scalable Web 3.0 creator-driven ecosystems with NAVER Z and ZEPETO’s experience and capabilities, we’re confident we can build a high-quality user-generated content-driven open metaverse that stands apart from other services and vitalizes the global creator economy through NFT technologies.”

The two companies announced their partnership after Krafton made equity investments in Seoul Action Blue and its subsidiary XBYBLUE. Seoul Action Blue is an affiliate of a South Korean art auctioneer that aims to expand the market by running joint purchasing platforms.

Krafton is the latest company in the video game industry to enter the NFT space, joining GameStop, Ubisoft, and many others.

Source: IGN India