Singapore’s Koko Global Hospitality to Manage Historic Tropicana Suites in Manila

Expanding Horizons: KGH’s Strategic Move in the Philippines

Koko Global Hospitality Group (KGH), supported by Singapore’s REAPRA venture builder, is broadening its presence in the Philippine market through a strategic management agreement for the Tropicana Suites Residences in Malate, Manila. This partnership brings the 56-year-old hotel into KGH’s expanding portfolio, which already includes 25 properties across Thailand and Japan.

Revitalizing a Legacy: Tropicana Suites’ New Chapter

The Tropicana Suites Residences, a 100-room establishment with a rich history dating back to 1968, is embarking on a significant transformation. Owned by the Uy family, the hotel has been a favored choice among long-staying Japanese guests. With this new management deal, KGH aims to enhance the hotel’s appeal and operational efficiency, focusing on modernizing its sales and marketing strategies to meet evolving customer expectations.

Innovative Strategies for Market Penetration

Under the leadership of Rei Matsuda, KGH’s founder and CEO, the company plans to leverage online travel agencies and sophisticated revenue management techniques to boost Tropicana Suites’ performance. Additionally, the marketing efforts will be amplified through social media and other digital platforms, aiming to elevate the property’s visibility and allure.

Future Prospects and Expansion Plans

KGH is not only enhancing Tropicana Suites but also setting the stage for its branded presence in the Philippines with the anticipated launch of its first Kokotel Hotel. This move aligns with KGH’s expertise in managing mid-sized hotels, filling a niche market gap between large global chains and smaller family-run businesses.