Traxion Partners with Rural Bank of Sagay to Launch “Phygital” Banking Solutions in the Visayas

Financial technology company Traxion has teamed up with the Rural Bank of Sagay Inc. to introduce “phygital” banking solutions aimed at enhancing rural banking in the Visayas. This collaboration is set to integrate digital technology with traditional banking services, providing customers with greater convenience and accessibility.

The partnership was formalized with a memorandum of agreement signed by Traxion CEO Ann Cuisia and Rural Bank of Sagay President Alejandro Yupangco. Cuisia described the transition to “phygital” banking as an ideal path for institutions looking to modernize while preserving traditional banking aspects. Yupangco echoed the sentiment, emphasizing the importance of digital transformation for the bank’s growth.

Traxion’s “phygital” solutions include:

• Mobile App: Enhances mobile banking accessibility for customers.
• Branch Portal: Streamlines operations at physical branches.
• QRPH Cards: Offers secure, digital alternatives to traditional bank cards.
• mPOS (Mobile Point-of-Sale): Facilitates mobile transactions to expand service access.
• QRPh Cash Teller Machines (CTMs): Speeds up and simplifies cash transactions.

The Rural Bank of Sagay aims to use these digital solutions to improve customer satisfaction, streamline operations, expand its reach, and strengthen community relationships in the Visayas.