URC Names Milagros David as First President of Branded Consumer Foods Business

Universal Robina Corp. (URC), the food manufacturing arm of the Gokongwei Group, has appointed Milagros “Mian” David as the first president of its branded consumer foods business in the Philippines.

Key Responsibilities & Vision

In her new role, David will lead URC’s branded consumer foods division, focusing on:
✅ Strengthening market leadership
✅ Driving sustainable growth
✅ Expanding strategic initiatives

“We want to focus on driving topline and market share. And we will do that by remembering our mission: to delight the people we serve,” David said.

David’s Leadership Background

📌 Previous Roles at URC
🔹 Managing Director for URC International – Expanded business in Vietnam, Thailand, and Malaysia
🔹 Chief Marketing Officer – Led brand growth and market expansion
🔹 VP for Beverages (Joined URC in 2018) – Revived Great Taste Coffee and reengineered C2 portfolio

URC’s Expansion Plans

📊 URC has earmarked at least ₱8 billion for capital expenditures in 2025, focusing on:
🔹 Expanding facilities and production capacity
🔹 Strengthening market presence

With David at the helm, URC aims to accelerate growth and innovation in the Philippine consumer food market.