PH Entrepreneurs Live Selling Leading In Southeast Asia

According to a study by logistics company Ninja Van Philippines, Filipino online entrepreneurs hold daily live selling for longer hours than other Southeast Asian sellers to establish a better rapport with their customers.

Ninja Van had respondents of over 1,000 e-commerce sellers across the Philippines, Singapore, Malaysia, Indonesia, Thailand, and Vietnam.

The published study titled “Live Selling in Southeast Asia” cited that nearly half of 47% of the Filipino respondents said they sell their products through live social media streaming daily, higher than the 31% average for the region.

Filipino sellers spend up to 14 hours of live selling sessions weekly. This is more than double the six hours on average for other entrepreneurs in Southeast Asia.

The study also noted that local business owners are motivated to maximize social media through live selling because it will attract new customers and increase the chance of product sales.

Nine in ten entrepreneurs prefer live selling by themselves, while the rest hire influencers. The product categories include fashion, beauty, personal care, food and beverage, and home and living.

“Live selling is an interesting marketing tactic for e-commerce sellers,” chief marketing and enablement officer of Ninja Van Group Winston Seow said.

“It’s the only tactic to fast-track shoppers’ purchase journeys from awareness straight to conversion. Live selling also gives e-commerce sellers the ability to build relationships at scale with their shoppers, both new and existing,” Seow added.

The top live-selling channels in the region are Shopee, Facebook, and Tiktok, their market shares being marginally close to one another, with Ninja Van saying that “the champion has yet to emerge in Southeast Asia.”

The study explained this could be due to online sellers using multiple channels for live selling to reach more shoppers online.

Source: Inquirer.net