MANILA, Philippines — In a move that bridges digital advertising with real-world mobility, digital media provider Innity has been officially appointed as the exclusive reseller for Angkas’ suite of advertising solutions.
The partnership aims to transform how brands reach consumers on the go by leveraging the massive physical and digital footprint of the country’s leading motorcycle taxi platform. With thousands of riders traversing the streets of Metro Manila and other major hubs daily, the collaboration offers a unique “hyper-local” marketing edge.
Through this deal, Innity will manage and sell various ad formats integrated into the Angkas ecosystem, including:
- On-Ground Visibility: High-impact “backpack” billboards and rider vests that turn the Angkas fleet into a massive, moving network of street-level advertisements.
- Digital Integration: Targeted ad placements within the Angkas mobile app, reaching users at the critical moment they book their rides.
- Experiential Campaigns: Opportunities for product sampling and direct consumer engagement through the platform’s extensive rider network.
For Innity, the partnership expands its portfolio beyond traditional web and mobile display ads into the rapidly growing world of “Out-of-Home” (OOH) digital integration. Brands can now sync their digital campaigns with physical presence in specific neighborhoods or high-traffic corridors.
“This partnership allows us to offer brands a way to be part of the consumer’s daily journey in a very literal way,” representatives noted. By combining Innity’s tech-driven ad optimization with Angkas’ cultural relevance and street presence, the duo hopes to set a new standard for mobility-based marketing in the Philippines.
As the economy continues to open up and foot traffic returns to pre-pandemic levels, these “moving billboards” are expected to become a staple for FMCG (Fast-Moving Consumer Goods), tech, and lifestyle brands looking to stand out in a crowded marketplace.
