MADRID, Spain — Hotel101 Global Inc., the hospitality subsidiary of tycoons Tony Tan Caktiong and Edgar “Injap” Sia II’s DoubleDragon Corp., has announced a triumphant entry into the European market. On Wednesday, April 29, 2026, the company disclosed that its flagship 680-room Hotel101-Madrid has already generated over 45,000 hotel night bookings since opening its reservation system.
The surge in early bookings translates to approximately 5.44 million euros (P387 million) in revenue, signaling high occupancy levels for the newly inaugurated property.
Hotel101-Madrid began its operations in March 2026, serving as DoubleDragon’s first operational international property.
- Prime Location: Situated in the Valdebebas area of Madrid, the hotel is positioned near the Madrid-Barajas Airport, the IFEMA convention center, and the Real Madrid Sports Complex.
- Formula 1 Partnership: The property’s momentum is further bolstered by its status as the Official Hotel Partner of the Formula 1 Spanish Grand Prix from 2026 to 2035. This exclusive 10-year agreement is expected to drive consistently high occupancy during racing seasons.
DoubleDragon is utilizing an asset-light model for Hotel101, where units are sold to individual investors but managed centrally as a hotel. The group aims to export this homegrown Filipino brand globally to generate significant foreign currency inflows.
- Global Footprint: Beyond Spain, the company is set to open the 482-room Hotel101-Niseko in Japan by December 2026.
- Domestic Expansion: Within the Philippines, an additional 2,229 rooms are scheduled to open this year, including major projects in Cebu and Davao.
The company views 2026 as a pivotal “turning point” for its transition into a high-volume recurring revenue business.
- Diversified Portfolio: Revenue streams are now scaling across community malls (CityMall), industrial warehouses (CentralHub), office leasing (DD Meridian Park), and hospitality.
- Equity Goal: DoubleDragon continues to tap international and local capital markets as it works toward a long-term goal of increasing its total equity base to P500 billion.
The successful reception of the Madrid property validates the group’s strategy of bringing its standardized, mid-market hotel concept to world-class cities, leveraging both business tourism and major international sporting events.
