QUEZON CITY, Philippines – In a bold move to prove that Filipino talent has no borders, media giant ABS-CBN is officially taking its music business global. The company has announced the launch of a dedicated international music arm, a strategic pivot aimed at bringing the “Pinoy Sound” to listeners from New York to London and everywhere in between.
This new venture marks a significant evolution for ABS-CBN Music. While the network has long been a powerhouse in the local scene through its Star Music label, this international expansion is designed to bridge the gap between local production and global distribution, ensuring that Filipino artists get the airplay and recognition they deserve on a worldwide scale.
The expansion isn’t just about streaming; it’s about establishing a physical and creative presence in key international markets. The new international music arm will focus on collaborations with foreign producers, songwriters, and labels. By pairing Filipino vocalists and musicians with global industry veterans, ABS-CBN aims to create tracks that resonate with a diverse, international audience while keeping the distinct soul of OPM (Original Pilipino Music) intact.
“Our mission has always been to be in the service of the Filipino,” an ABS-CBN representative shared. “Now, we are expanding that mission to ensure that our artists have a seat at the global table. We want the world to hear what we’ve known all along—that Filipino music is world-class.”
The launch comes at a perfect time, as P-Pop (Philippine Pop) continues to gain massive traction on social media and international music charts. Groups like BGYO and BINI, along with powerhouse soloists, have already begun building loyal fanbases across Asia and North America. This new international arm will provide the infrastructure needed to turn these “viral moments” into sustained global careers.
Beyond pop, the label plans to explore various genres—including R&B, Indie, and Hip-Hop—showcasing the sheer variety of the Philippine music landscape.
In an era dominated by TikTok trends and Spotify playlists, ABS-CBN’s new arm will utilize data-driven marketing to target international listeners. By leveraging its massive digital footprint, the company aims to break through the noise of the global music market and place Filipino artists on the world’s most influential playlists.
For the Filipino music industry, this isn’t just a business expansion—it’s a point of pride. As ABS-CBN Music sets its sights on global charts, the message is clear: the Filipino voice is ready to be heard, and it’s louder than ever.
