MAKATI CITY, Philippines — Kenny Rogers Roasters is turning 30 in style. The beloved roasted chicken chain has emerged as the most-awarded food and beverage brand at the 2026 Asia-Pacific Stevie Awards, securing a staggering eight trophies that highlight its innovation, marketing prowess, and three decades of culinary heritage in the Philippines.
The haul, which includes six brand-specific trophies and two special citations, underscores the brand’s successful evolution from a traditional rotisserie house into a modern, tech-savvy dining destination.
The 13th annual Asia-Pacific Stevie Awards, held on April 17 in Macao, saw Kenny Rogers Roasters recognized across multiple competitive categories. Key highlights of their winning streak include:
- Innovative Achievement in Brand Development: Gold Stevie for their “30 Years of Roasting” campaign, which successfully blended nostalgia with modern digital engagement.
- Award for Innovation in Marketing: Recognized for their creative use of “limited-time offers” and viral social media challenges that resonated with Gen Z and millennial diners.
- Excellence in Customer Service: A Silver Stevie for their revamped omni-channel ordering system, which significantly reduced delivery wait times across Metro Manila and provincial hubs.
- Corporate Social Responsibility (CSR): Bronze recognition for their sustained “Farm-to-Plate” initiative, which supports local poultry farmers and promotes sustainable sourcing.
Since opening its first Philippine store in 1996, Kenny Rogers Roasters has survived shifting economic tides and intense competition by sticking to its “healthy-alternative” roots while constantly reinventing its menu.
“Winning eight Stevies as we celebrate our 30th year is a testament to the passion of our team and the loyalty of our guests,” a company representative stated. “We’ve gone from being just a ‘special occasion’ restaurant to a daily staple for Filipinos who want high-quality, delicious food that doesn’t compromise on health.”
The brand isn’t resting on its laurels. Following the awards sweep, Kenny Rogers Roasters hinted at further expansion plans for 2026, including more “eco-friendly” store designs and the integration of AI-driven personalization for their loyalty program members.
As the brand celebrates its pearl anniversary, this record-breaking performance at the Stevies serves as a clear signal: three decades in, Kenny Rogers Roasters is still at the top of its game.
