MANILA, Philippines — Global AI device brand HONOR has officially awarded the highly coveted Tesla Cybertruck to the grand winner of its viral “Win A Tesla Cybertruck” promotion. In a turnover ceremony held on Friday, April 24, 2026, the company revealed that the winner, Lorelyn Felonia, had purchased 10 units of the HONOR X9d 5G during the pre-order period to secure her chance at the multi-million-peso prize.
The promotion, which ran from January 9 to 23, 2026, was launched to celebrate the Philippine debut of the HONOR X9d 5G, marketed as the brand’s “toughest phone” yet.
The “Win-A-Tesla” campaign captured nationwide attention, significantly boosting the pre-order numbers for the HONOR X9d 5G.
- The Strategy: The grand winner, Felonia, significantly increased her odds by purchasing 10 units of the smartphone. Her investment paid off as she drove home one of the rarest and most distinctive electric vehicles in the world.
- The Turnover: HONOR Philippines Country Manager Sean Yuan, along with Digital Marketing Manager Eason De Guzman and other executives, personally handed over the vehicle to Felonia.
According to HONOR Philippines Vice President Stephen Cheng, the success of the promo reflected the market’s strong reception to the device’s durability:
- Ultra-Tough Build: The phone is engineered with an “All-Angle Ultra-Tough” display, designed to withstand everyday drops and heavy pressure.
- Extended Battery Life: The device features a long-lasting battery, catering to users with active, on-the-go lifestyles.
- AI Integration: As a leading AI device brand, HONOR integrated advanced software features into the X9d 5G to enhance photography and user efficiency.
The campaign was part of HONOR’s broader effort to deepen its engagement with the Filipino community. By offering a high-profile reward like the Cybertruck—a vehicle that remains a rare sight on Philippine roads—the brand successfully positioned itself as a disruptor in the local tech scene.
Following the successful conclusion of this campaign, HONOR Philippines has teased more “cutting-edge” initiatives and rewards for its loyal fan base. The brand continues to focus on the intersection of high-durability hardware and artificial intelligence to differentiate itself in the competitive mid-range and flagship smartphone categories.
